Stacy Abrams: Digital Dynamo Transforms Georgia, Despite Electoral Setbacks

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 Stacy Abrams made a great impact on the state of Georgia, especially for minorities and Gen-Z. In 2018 she had ran for governor for the first time after being on the House of representatives in minority. She didn't succeed here. So, back in 2022 she used her platform on social media to grow an exceeding large platform. She had paid to run over millions of dollars in ads to try to get a lead in the race. Although, it worked in the beginning she didn't end up winning the election. This being her second election she lost in a row. 

She helped turn the state blue as she was a running mate with now President Joe Biden. So now when you search her name you don't see as nearly as many compliments as you should pertaining to her amazing use of media prescinds. Abrams wielded social media prowess, leveraging platforms like TikTok, creating viral challenges to amplify her message. One that was extremely popular was a challenge with a Monica sound. She even went as far as adding adverts to popular TV shows. Her tactic to appeal to the younger crowds did work, however it was overshadowed by her electoral losses . 

So now lets give her the credit she deserves!!! Go Abrams!


Enjoy this video of Stacy Abrams at Spellhouse getting students to register to vote. Just one way she uses social media to get her impact across!




Comments

  1. Samantha RApril 23, 2024 at 11:12 PM

    Stacey Abrams is someone I really look up to. She is the epitome of perseverance, and I really admire that she did not find herself bitter upon the loss of two elections. I think that is incredibly inspiring among the younger generations. Additionally, I admire her utilizing social media in order to help gain traction within the Democratic Party. She's killer!

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